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10 Must-Do Steps After Launching Your BigCommerce Store
Ray
AnvaSoft E-commerce TeamLaunching your BigCommerce store is a monumental step, but the journey doesn't end there. Once your store is live, ensuring everything runs smoothly, attracting customers, and retaining them requires a strategic approach.
These 10 essential post-launch steps will help you build a thriving online business after you go live.
1. Double-Check Your Store's Foundation
Launching a store without double-checking its setup is like opening a restaurant without tasting the food. Ensure your domain name is connected correctly. A missing or misconfigured domain can lead to downtime. Activate your SSL certificate — this protects customer data and boosts your store's credibility.
2. Test the Full Checkout Flow
Place test orders using every payment method you have enabled. Verify that order confirmation emails send correctly, inventory decrements as expected, and the customer journey from cart to confirmation is seamless on both desktop and mobile.
3. Set Up Analytics
Connect Google Analytics and Google Search Console before you start driving traffic. These tools provide the data foundation you need to make informed decisions about marketing, design, and inventory.
"The first 30 days after launch are your most critical. Focus on fixing issues, collecting customer feedback, and establishing your traffic channels before scaling."
AnvaSoft E-commerce Team
4. Add Live Chat and Support Infrastructure
Add a live chat widget to your site to provide instant support. Create an FAQ section addressing common concerns about shipping, returns, and payments. This saves time and enhances the customer experience significantly.
5. Launch Your Marketing Channels
Promote your store across all channels simultaneously — social media, email marketing, Google Ads, and SEO content. Encourage early customers to leave reviews and ratings. Create blog posts around topics like "How to Design BigCommerce Store" to drive organic traffic through search engines.
